Marketing as an Aspect of Business Research Paper

Marketing as an Aspect of Business - Research Paper Example In addition, the marketing function of business is responsible for developing long-term growth and providing and communicating value. Marketing is a critical aspect of business because it plays a critical role in improving the success of the business. Production, as well as distribution, depends primarily on marketing. However, it is common for people to consider sales and marketing as the same thing. The two aspects are quite different; marketing encompasses business processes such as promotion, public relations and sales. At its core, marketing is the process involved in the introduction and promotion of products or services into a market. On the other hand, sales is the act of purchasing or the transaction of customers buying the business’ products or services. Since the purpose of marketing is to make a business’ products or services widely recognized to the market, marketers are required to be immensely creative throughout their marketing activities. Within the mod ern, competitive business environment, getting a company’s products noticed represents quite a challenge to marketers. In terms of marketing strategy, businesses must be more focused on customers than the products (Christensen, 1997). While good and superior quality products are critical, the customer population still has their personal preferences. Therefore, getting repeat purchases is one of the hardest parts of marketing activities. Within the modern, competitive business environment, getting a company’s products noticed represents quite a challenge to marketers.... At its core, marketing is the process involved in the introduction and promotion of products or services into a market. On the other hand, sales is the act of purchasing or the transaction of customers buying the business’ products or services. Since the purpose of marketing is to make a business’ products or services widely recognized to the market, marketers are required to be immensely creative throughout their marketing activities. Within the modern, competitive business environment, getting a company’s products noticed represents quite a challenge to marketers. In terms of marketing strategy, businesses must be more focused on customers than the products (Christensen, 1997). While good and superior quality products are critical, the customer population still has their personal preferences. Therefore, getting repeat purchases is one of the hardest parts of marketing activities. Organizations use various forms of marketing approaches; however, all forms of mar keting aim at promoting product awareness to the entire market. Both online and offline marketing activities make it possible for a business to educate the market on its various products and services, which they can purchase. In addition to creating public awareness of a business’ products and services, marketing boosts a company’s sales, as well as revenue growth (Chernev & Kotler, 2009). Marketing is also important in building a company’s reputation; in order to be successful in the market, marketers typically aim at creating brand name recognition. This entails the technique through which consumers can easily associate the brand name with the logo, images or captions they either see or